“These are the people that Jack O’Neill developed the brand for way back at inception.”

THE O’RIGINALS series from O’Neill is back! Three mini-docos on young surfers doing things their own way, examining the influence surfing has had on their lives. The first ep of the three new O’RIGINALS introduces us to Beau Cram.

Our pals at O’Neill describe Beau best:

The Sydney chippie is perhaps the most relatable O’Riginal yet. A bloke who works the tools to save money for his next surf jaunt and to somewhere with big hollow pits.

His is a story familiar to many of us. That is ,until you realise he’s also the son of former Top 10 power mongrel Richard Cram. The same Cram who melted people’s face’s off with his epic cutties in the iconic 80s surf film The Performers. Incredibly Richard retired from the tour in his mid 20s and it goes without saying that his offspring grew up with a healthy understanding that winning heats isn’t the be-all and end-all of surfing.

While Beau has the DNA to bury the rail and throw buckets with the best of them, it’s his creativity and experimentation that have seen him go on to become one the most naturally gifted surfers in any line-up. This regardless of whether he’s riding a conventional thruster, a retro twin, a finless softie, or even an alaia. But it’s travel and adventure that really gets Beauy charged. If he’s not on site somewhere around Sydney, you can bet he’s threading 12 footers at Tombies, gliding down the long empty points of Mexico or J-Bay, or paddling out at some remote snow covered beachie in remote NZ. No restrictions, no timetables, always on his own terms.



Surfing World